On Wednesday, September 19, 2012, Nigerian Idol held a
fun competition to engage its media stakeholders. Tagged, 'Press Idols', it
discovered the hidden talent in journalists at the Shaba Events Centre Ikeja.
This was done as a kick off to the search for brilliant
and outstanding singers for the third season of the show in Abuja, Owerri,
Portharcourt, Benin, Ibadan and Lagos.
The one-off 'Press Idol' was anchored by Optima Media
Group, owners of the Idols property in West Africa, with sponsorship from
Etisalat.
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| Tiwa-Savage, kehinde Dacosta Lawrence and Yinka Davies sing Greatest Love |
"We thought to ourselves: we are very grateful to
the media, which has made this Nigeria's number one reality TV show," said
Tiwa Medubi, the project manager. "So why not reward them... by putting
them on the spot!
They are weekly shining the spotlight on the victories
and mistakes, challenges and highlights of these contestants, and these was a
fun way to enable them live the dream!"
The journalists did not disappoint, putting up thrilling
freestyle music performances - popular songs from the old school archives,
contemporary hits and plenty of humor and applause as they contested for the
grand prize of $1000.
The contestants were randomly picked by Season 3 host,
Ill Rymz: the first contestant was Efe Tommy of entertainment show Excite on TV
who performed Whitney Houston's timeless 'Greatest Love of All'; the others
were Hip on TV's Dayo Ephraim, Yes! Magazine's Gbenga Saba and Hitz on TV's
Daniel Oramai.
"Let's just say, some of them chose right when they
picked journalism over music," Medubi said, laughing. "But oh there
were amazing pleasant surprises!"
The audience chose the winners - courtesy OMG, first
prize of $1000 went to Oramai, the second place to Efe with $500 - and third place to Shaba - with
$200.
"Not a bad one at all," said Shaba. "Nigerian
Idol has constantly engaged and surpassed the expectation of its stakeholders,
and it has been an impressive show - this is one more step in a string of
surprises we have come to expect from the hit show."
The launch event also had performances from season 2
winner Mercy Chinwo, runners up Joe Blue and Stephen Onochie and Naomi Mac of
season 1, as well as an interactive session and multimedia presentations.
Nigerian Idol season three begins auditions on the 13th
of October in the capital city Abuja then to Portharcourt on the 20, Owerri on
the 27th, Benin 3rd November and finally Lagos on the 9th and 10th of November.
For more information, visit the website http://www.Nigerianidol.com/, like on
Facebook at www.Facebook.com/Nigerian-Idol
or follow on Twitter on www.Twitter.com/NigerianIdol. Nigerian Idols Season 3 is sponsored by
Etisalat, in conjunction with Pepsi.
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